UA Manager

Job Details

Type: Permanent Full-time

THE LOW DOWN

East Side Games is searching for a User Acquisition Manager to help dream, experiment, validate and execute on campaigns that share our games with the world. You (yes, you!) are a user acquisition (UA) and performance marketing manager who has worked on a few mobile products already, preferably in mobile game campaign management or campaign analytics. You have run profitable user acquisition campaigns, preferably within the mobile or MMO game space, and leaned heavily on data to uncover new UA opportunities. You know how to interpret important metrics and KPIs, with an understanding of how to define and measure success for user acquisition initiatives. 

WHAT YOU WILL DO

  • Provide people leadership to our Growth team
  • Optimize the allocation of advertising spend across our mobile game titles
  • Create user acquisition strategies to increase daily active users, and re-engagement strategies for churned players.
  • Identify and monitor KPIs and set goals based on team SLAs.
  • Act as the Growth team conduit, communicating the team’s goals, needs, and KPI reports to internal stakeholders.
  • Conduct weekly one-on-ones with team members, establish and regularly monitor quarterly performance goals, and mentor your team in their career development.
  • Oversee all financial aspects of the team, including budget management and high-level campaign investment decisions. Ensure the allocated budget is in line with meeting project goals.
  • Manage in-game ad revenue optimization and relationships with ad network partners.
  • Collaborate with games teams to provide insight into game performance and provide recommendations on improving metrics relevant to user acquisition campaigns.
  • Actively pursue new ad networks and agencies, negotiate agreements, and establish working relationships.

*** Duties and responsibilities outlined above are representative, but not all-inclusive.

WHAT YOU BRING TO ESG

  • Bachelor’s degree in finance, economics, marketing, or a related field and/or equivalent experience.
  • Minimum three years of experience in a user acquisition role within the mobile app industry. Experience within the mobile games industry is preferred.
  • Proven hands-on experience managing user acquisition campaigns while hitting ROAS targets.
  • Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
  • A passion for exploring, interpreting, and utilizing data to make decisions and develop business strategies for increased business growth.
  • Excellent organizational, communication, and interpersonal skills.
  • Ability to communicate across disciplines and seniority levels.
  • A passion for free-to-play mobile and/or social games!

WHAT DOES IT MEAN TO WORK AT ESG?

We are East Side Games – a pillar in beautiful Vancouver’s gaming community. Our mission is to create games that are easy to pick up, hard to put down, and don’t suck! We put players at the heart of our evolution, independence, and profitability. With their help, we’ve defined the narrative idle gaming space with huge IPs that reach the lives of millions globally… And we’re just getting started!

Culture rules here, and that’s what makes us unique. We put people at the core of what we do. We believe that you can steer the ship of your career, and we anchor through support, trust, and connection. Tackle your challenges, share your learnings, then share a drink with the studio in our weekly Cheers Friday Announcements. Have we piqued your curiosity? Then check out our amazing Culture and Benefits! We’re also a remote-first studio and encourage all applications!

WE’RE BUILT ON THE FOUNDATIONS OF DIVERSITY AND INCLUSION

East Side Games are an equal opportunity employer that values diversity and inclusion. We welcome and encourage people of all backgrounds to apply, and will utilize the strengths you bring to foster your growth and the studio’s growth.

If this sounds like everything you hoped for and more, and you’re enthused to build genre-defining narrative idle games, click the “Apply Here” button below. If now is not the right time for you but you know someone who would be a great match for us at East Side Games, check out our referral bonus here! Let’s build great games together!

 

WHAT’S NEXT?

If you think this is an exciting opportunity, please

APPLY HERE

Due to a small (but completely awesome) recruitment team, only those candidates that qualify will be contacted.  Thanks for your interest in ESG and we wish you super success in your job search!

 

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