East Side Games Joins Effort to Protect Eagle Habitat

The Globe and Mail interviewed East Side Games CEO Jason Bailey, who discussed his studio’s support for an Ancient Forest Alliance campaign:

A Vancouver-based video-game company has joined an environmental group’s quest to protect a bald eagle habitat, and plans to integrate the bird of prey into its games.


East Side Games announced its support for the Ancient Forest Alliance initiative during a news conference Wednesday. Jason Bailey, the video-game company’s chief executive officer, said he is writing a “significant” cheque to the environmental group. But he said the company’s contribution won’t stop there.


“There is a plan to integrate this campaign directly into the games,” Mr. Bailey said. “… to take an eagle character and put it directly into the games … and make it one of the awesome items in the game that you really want to have – that will also increase awareness of this campaign.”


Check out the rest of the article at The Globe and Mail!